Our Team

Mark Willis


Mr. Willis served as CEO for companies providing such services as oil and gas drilling and exploration, telecommunications, real estate investments, an aircraft parts re-manufacturer and several successful staffing companies among many others. In 1997 he formed Willis Group Companies which has won numerous awards including being named for Inc. 5000 and Houston’s Fast 100. Today Willis Group Companies include Genuent, Image Engine, DW Legal, Donovan & Watkins, Willis Group Consulting, Seis-Stream Global, BeyondReview and Genesys Talent.  Mr. Willis also served on boards including Chairman and CEO of a NASDAQ traded telecommunications company. As a venture capitalist, Mr. Willis has invested in and supported management in numerous start-up companies including a medical device manufacturer and distributor, healthcare software company, and an open MRI clinic. With experience in leadership roles in venture capital and numerous successful start-up businesses; Mark Willis has set his eyes on the LED signage and lighting industry, as Chairman of LED National.

Emanuel Cacuci


Emanuel Cacuci is the CEO of LED National and has been in the LED signage industry since 2005. Mr. Cacuci has had extensive leadership and consultee roles with several companies including Advantage LED Signs (2009) in which he was the VP of sales and one of its original founders. Mr. Cacuci leadership and innovative approach served as a strong foundation and the driving force behind Advantage LED signs becoming one of the premier leaders in the industry.  LED National is fortunate in bringing his leadership and experience to the company.  Mr. Cacuci also has extensive marketing experience with medical devices for home use, and has worked on several LED billboard marketing campaigns for several advertising media investors.

Keith Knackstedt

Chief Operations Officer

Signage industry veteran with over 30 years’ experience spanning architectural signage, custom outdoor electric signs, fabric structures, LED lighting and LED display advertising. Keith also brings extensive experience in digital outdoor advertising, place-based marketing and associated revenue models.

As Director of Marketing for Optec Displays Keith Knackstedt developed and implemented digital advertising revenue models for on-premise retail, off-premise outdoor advertising and sports marketing applications.

Keith also has extensive knowledge of the LED lighting industry, having developed an LED lighting division for Optec and by founding Brightway LED Lighting, an online wholesale LED lighting supplier.

Jared Lang

Chief Marketing Officer

Jared Lang is the Chief Marketing Officer at LED National and Mr. Mark Willis is definitely making a statement with this choice addition to the company. Mark Willis stated, LED National is not going to be an overnight company like so many that have come before it, rather it is here to stay and not only make a splash in the industry, but be the authority in the LED industry for a very long time. Mr. Lang is a branding and marketing force by himself; serving 14 years as General Manager of a successful Audi dealership in Houston TX, he led a team of more than 200 employees making it the number one Audi dealership in the USA. He retired from the auto industry in 2014 and is currently also the president of the largest fashion event in the Southern United States, now in its 6th year; Fashion Houston. In 2015 Mr. Lang also formed Next Chapter Brands, a marketing and branding company serving Houston Industries. Over the past 12 years Mr. Lang has helped raise millions to support dozens of causes and local charities, Including Big Brothers and Sisters, Leukemia and Lymphoma Society, Greater Houston Women’s Chamber of Commerce, Houston Ballet and Houston Zoo. Because of Mr. Lang’s reputation and experience he was recently elected to the Houston Super Bowl Hospitality committee also bringing LED National as a sponsor of official Super Bowl events throughout Houston. LED National proudly takes on the challenge of sponsoring, with its products and personal, the 51st Super Bowl official events in Houston, TX during the month of February 2017. With Jared Lang at the helms expect to see LED National at many other charity and community events nation-wide.


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